Jo Cranston

Sustainable luxury knitwear made in Britain from ethically sourced lambswool. Designing begins in our Brighton studio, working from photographs and drawings, developing colour palettes, yarn wraps and knitted samples. Some things have not changed since they began over 25 years ago, for example they have always produced their collections in small batches: this helps to minimise waste. Their accessories are made from pure wool and unlike fossil fuel based fibres that are polluting the sea, wool is a natural fibre that is renewable and completely biodegradable. They buy the majority of their wool from mills that supply natural lamb’s wool, sourced from farms where animal welfare is a high priority and the practice of mulesing sheep is not used.