Our Story

Our Story 

FAIR was one of the first shops in the country to specialise in Fair Trade and sustainable fashion.

Located in the city of Brighton and Hove, we opened our doors in 2008 to offer the residents of our beautiful city, Fair Trade products from around the world. We are located at fashion landmark 21 Queen’s Road which was home to Brighton Biba in the 1960s.

At FAIR we stock a range of different brands whose ethical credentials are second to none, not only in their support for Fair Trade production but increasingly through the use of organic and sustainable fabrics. We have a fabulous range of womenswear and a developing selection of menswear as well as products for your home.

So why Fair Trade? For us at FAIR, it’s a completely different way of doing business that ensures people and the planet get the respect that they deserve. Awareness of the social and environmental costs of “fast fashion” has grown tremendously in the last few years and consumers are increasingly seeking out alternatives. We are here to offer those alternatives and show consumers that there is another way.

Our Philosophy

At FAIR we select clothing suitable for a conscious lifestyle knowing that this is essential for the future of all of us. We aim to deliver Fair Trade and ethical fashion that is stylish, functional and affordable. Of course, our producers and the creators are at the heart of what we do. We support organisations working hard to generate a livelihood through the use of traditional craft and skills or through new sustainable materials and processes. Any brands we stock must have strong ethical credentials including Fair Trade and ethical production and the use of environmentally friendly materials. Buying Fair Trade and responsible fashion feels fantastic and we think everyone should be able to experience that.

FAIR is certified by BAFTS, the British Association of FAIR TRADE Shops.