FAIR Pride 2019

This weekend is Brighton Pride – which is not only a celebration of inclusive love for the LGBTQI+ communities in Brighton and beyond, it’s  a commemoration of people who have been lost, past events that have occurred that should never be forgotten and a protest to make it known that there is still a long way to go to achieve a fairer future. 

We’re going to be overlooking the PRIDE Parade! 

Join us in store for a PRIDE protest party 10am-6pm with eco glitter, competitions, music and watch the parade with us! You can find out more on our Facebook event here.

The Fair Shop : Fair fashion for a fairer future

Fair fashion for a fairer future

Fashion has historically been a form of protest and a way we can all get creative and express our identity no matter where we are on the LGBTQI+ spectrum. From t-shirts with political slogans and the mini skirt to sustainable fashion that empower people around the world fashion will always be a powerful force for change. 

‘We have not achieved equality until every LGBTQI+ person, of every colour and background, is able to enjoy equality within our community and outside of it.’  – Stonewall

It is important to remember that whilst pride is a celebration we are still fighting for LGBTQI+ rights around the world.

The fashion industry as it stands is not only an environmental issue that affects all of us, it’s also an ethical issue that affects many LGBTQI+ people throughout,  from the cotton growers and garment workers to retail workers.  

Dress to protest this Pride 

At FAIR, supporting ethical, local and sustainable brands is our thing, as is loving and supporting ALL people, and the wonderful workers behind the products we sell. We want to ensure that people and the planet get the respect they deserve.

Climate change and pollution are increasing inequalities worldwide, including the impacts of fast fashion. The Sustainable Development Goals (SDGs) aim to “leave no one behind”, a principle that is especially relevant for achieving gender equity and empowering LGBTQI+ people. All of the clothing and accessories we sell go hand in hand with the SDG goals, aiming to reduce poverty, inequalities and take action to help stop discrimination worldwide. 

The most sustainable #PRIDE protest outfit is, of course, one you already own, but if you did want to buy something new – why not opt for pieces from sustainable brands trying to change the world? We would never sell just another ‘pinkwashing’ pride t-shirt, but we have compiled a list of amazing brands who are working towards a sustainable future for all, one that supports people and communities around the world.

Here are our top picks for Brighton Pride:

KOMODO – Rainbow Socks

Komodo has made a great pair of rainbow socks to help you celebrate your LGBTQI+ pride, sustainably. The socks come in black or white and are made from organic cotton. 10% from each sock goes towards ‘Clean Up Nepal’ supporting this beautiful country after the devastating earthquake.

£7 – available in store or online here 

JEEVIKA – Reversible Crop Tops

We have a wide selection of reversible crop tops by Jeevika in all the colours of the rainbow. They’re all unique and handmade from recycled sari’s  talented women from rural communities recycled sari’s by talented women in India 

£26 – available in store

QUAZI – Rainbow Earrings

These gorgeous statement rainbow earrings come in a multitude of colours and are made ethically in Swaziland from paper wood – a material made from recycled waste magazines. 

£14 – available in store or online 
WILD BEACH STUDIO – Micro Plastic Bracelets

Handmade in Brighton using micro-plastics collected from beaches around the world, these bracelets come in a multitude of colours for all your rainbow needs.

From £12.50 – available in store

And remember folks, we don’t want a repeat of previous years! Please use litter bins provided, or take your litter home with you! Ocean’s 8 and Pier 2 Pier are hosting a special Pride beach clean on Sunday – although registration has closed you can still get involved by making sure you don’t leave any litter lying around.

#worldoceansday 5 Sustainable Fashion Brands That Protect Our Oceans

This #WorldOceansDay and beyond we want to share with you some of the devastating issues that our blue plant is facing and showcase incredible sustainable fashion brands we stock at FAIR that are trying to change things and reduce these impacts.

We also have a special window display featuring a poster from Pier 2 Pier, our local beach clean organisation, as part of their poster campaign to get people re-thinking before they leave their rubbish behind on the beach. 

Ghost fishing nets

By 2050 we could have more plastic in the ocean than fishes

Abandoned plastic fishing nets are a having significant impacts when it comes to devastating environmental impacts.  Not only are they part of a fishing industry that is responsible for fishing way more fishes than necessary, they are also a massive part of  our planet’s ocean pollution problem. They frequently get lost in our oceans and seas, becoming ‘Ghost Nets’ and a further threat to marine life. 

Ghost nets make up 48% of the waste deposited at the great Pacific Garbage Patch. Drifting nets entangle and kill marine life like seals, turtles, sea mammals and fish. 

Ruby Moon Gym To Swim made from ghost fishing nets

One brand we stock at FAIR who are working hard to help clean up ghost nets in the ocean is not for profit active wear brand Ruby Moon Gym to Swim. They upcycle this harmful by product of the fishing industry in something lovely: swimwear and active wear for the sustainable fashion lover.

They have also reduced their impact in other ways incorporating the sustainable development goals into everything that they do from ethical and low impact production to empowering women through micro loans in 14 developing countries. 

All their active wear pieces are made from ECONYL® nylon yarn from used fishing nets and other regenerated material. Their fabrics also use waste reducing printing and dying techniques, and certified Oekotex and vegan-meaning no harmful chemicals are used.

You can shop Ruby Moon in store from £45


Plastic pollution and micro plastics

Approximately 51 trillion microscopic pieces of plastic, weighing 269,000 tons are in our rivers, seas and oceans

An upside to making things out of plastic is it’s strength, however in our society that champions single use,  it is also its biggest weakness. Plastic bags in our everyday life take 10-1000 years to decompose. It never disappears, instead it breaks down into smaller pieces until it becomes invisible to the naked eye and too small to be filtered out.

Only 8% of the plastic produced is recycled. Plastic is everywhere, and has a habit of finding itself adrift in our rivers, seas and oceans, being ingested by marine life and is causing mutations and death when ingested.

Approximately 51 trillion microscopic pieces of plastic, weighing 269,000 tons. That is about the same as 1345 adult blue whales and 500 times the number of stars in our galaxy. 

Pale Eyewear and Care4Basket turning plastic into wealth not waste

Another brand we stock at FAIR who are working to clean up our plastic pollution problem are Care4Basket who have teamed up with PALA Eye wear, our gorgeous ethical sunglasses brand, to make cases using recycled plastic bags.

They work with local craftspeople in Ghana utilising their traditional weaving techniques to reduce plastic waste and keep plastic out of the oceans and out of our eco systems.

You can shop Pala Eyewear here or try on and buy in store from £70. 

Littering on the beaches

At least 8 million pieces of plastic are entering the oceans every single day.

Two-thirds of this is said to comes straight from land based sources e.g. litter being left on the beach or washed down rivers and drains, and litter being dropped in towns and cities. It also comes from industry spills, badly managed landfill sites and bins near the coast and also by being flushed down the toilet. The rest made up from plastic that is lost at sea such as ghost fishing nets. 

Although it’s not just beach littering, the amount of litter found on UK beaches has more than doubled in the last 15 years! Most of this litter will not naturally biodegrade for hundreds of years and when it does it often leaves behind toxic chemicals and micro-plastics etc. in the meantime it is left to be ingested by or trap and harm animals of whom the beach and oceans their home.     

Artist, Irene Soler raising awareness of littering on the beaches

To bring awareness to the massive production of plastic, Irene Soler created Brighton Beach Souvenirs: postcards picturing litter and beach waste found by her on Brighton beach.

She collected objects during her walks on the beach in front of her home in Kemptown and presented her findings in this shocking photo series. Not only are the things she found really bizarre, just sheer amount is mind boggling. One picture represents just one walk on the beach. 

You can buy a pack of postcards in our shop for £4.50

It's not just a plastic problem

42% of 18 to 24-year-olds admit to leaving litter behind after a visit to beach

Although plastics consistently make up 60 to 90% of marine litter found on beaches, lots of other things are left littered on beaches which do not naturally biodegrade. Clothing, disposable BBQs, glass bottles, cans and many more things also have big impacts too.

According to Keep Britain Tidy almost one in five people admit to leaving rubbish behind at the beach, with a whopping 42% of 18 to 24-year-olds admitting to leaving litter behind after a visit to the beach.

37% of marine litter comes directly from the public. This is why It’s so important to make sure we  Refuse, Reduce, Reuse & Recycle and take whatever packaging or litter we do create home with us or safely into a bin. 

Turtle Warrior bracelets made from glass cleared from turtle nests

To help clean up the littering problem at their local beaches in Trinidad and Tabago, Nature Seekers make these beautiful Turtle Warrior bracelets from recycled glass cleared from local turtle nesting spots.

Globally all species of sea turtle found in Trinidad and Tobago are classified as Vulnerable and is considered at high risk of extinction in the wild and it’s important to keep their nesting areas clean and safe. 

They also reinvest profits toward sea turtles conservation efforts and raise awareness of the importance of protecting the homes of animals we love.

You can buy a Turtle Warrior bracelet in your favourite colour on our website here or from the shop. 

Species becoming extinct

The pollution of our oceans is causing species extinction

A recent study authored by researchers at Plymouth University showed that a staggering 700 different marine species are threatened by the presence of the vast amount of litter in the ocean, especially plastic and this also plays a role in rising extinction.

Research found that 693 species had been documented as having encountered plastic debris, with nearly 400 involving entanglement and ingestion. Between entanglement, ingestion and ecosystem damage, the threat of plastic pollution impacts marine species both large and small.

It’s not just pollution, it’s also really important to raise awareness of over fishing, exploiting them through poaching and also u unnecessarily entangling marine life in finishing nets etc.  

BBC Earth X People Tree 'Our Blue Planet' T-Shirts and Tote bBags

To highlight the devastating effects our unsustainable practises are having on so many species across the planet , BBC Earth partnered with People Tree to create this amazing collection of organic cotton t-shirts and tote bags. Their campaign aims to raise awareness about the importance of looking after ‘Our Blue Planet’, spotlighting two of the most loved and endangered species are the North Atlantic right whales and the sea turtles.

Both of these suffer from plastic pollution, over fishing practices and global warming.

They are also also made from Fairtrade certified GOTS organic cotton. 

We are commited to reducing our impact as much, creating as little waste as possible and helping clean up the beaches – Pier 2 Pier Beach Cleans are currently doing a poster campaign around the city and we are supporting them with our window display – featuring their ‘Slam Dunk The Junk’ poster over the next week or so, so please do pop down and have a look and support them however you can. 

We’ve also been sharing our 5 sustainable tips to protect the oceans on our social media too – head on over to our Instagram or Facebook to take a look.

FAIR’S 12 Years to Change and 12 Changes to Make


Why 12 years to change?

We have 12 years according to climate scientists to act on climate change and global warming before the world, as we know it is lost” 

8/10/2018, Will Gore, The Independent.

What can we do to reverse climate change?

We know tackling climate change can seem a little daunting, however we can all do things in our everyday lives that will collectively have a big impact. We have broken down 12 years into 12 ways we can change, ranging from food to fashion and transport to technology as it is vital to start adapting every part of our lives to a more conscious and sustainable one. So here is our tips and some of our favourite local business, many of whom are also some of our loyal customers who make that possible:


We are big advocates of buying food that is in season, sustainably and locally sourced as well as package free food as much as possible. 

Organic food is not only great for the planet, it’s also great for your health – reducing the impacts of pesticides, GMO’s and chemicals on our eco systems and our bodies.

Fair Trade supports better prices, decent working conditions, local sustainability, and fair terms of trade for farmers and workers in the developing world. 

Buying locally sourced food not only reduces food miles and our carbon footprints, but also supports local farms and businesses. It also saves you money as food in season is cheaper than importing out-of-season fruit and veg from abroad. 

Package and plastic free shopping from bulk stores and markets is the best way to reduce single use packaging waste, and you can use re-fillable produce bags or paper bags when you can. It also means you can get the exact quantity you want, whilst also avoiding waste!

Another way you can reduce food waste is using and supporting schemes like the Real Junk Food Project and Fair Share Sussex who tackle food waste by putting surplus to good use.

We also recommend making the most of the Refill campaign – which allows you to refill your water bottle for free at any of the locations that have signed up. Just look out for the stickers around Brighton!

We recommend these sustainable food swaps in Brighton and Hove:

HarrietsOfHoveInfinityFoodsRetailBrighton and Hove Food Partnership, FareShareSussex, WasteNotShopHisbeRefill Campaign, Too Good To Go App, Brighton Gin


The textile industry is the 2nd most polluting in the world. In order to change the situation we need to ungergo a collective mindset shift towards clothing and the way we shop. In the words of Vivienne Westwood “buy less, choose well and make it last” .

Fast fashion is built on unsustainable practices which have a huge impact on the environment and people across the globe. It uses up many of our precious resources and causes far more than it’s fair share on pollution. It also encourages us to buy more clothing than we need, at prices which aren’t fair or sustainable. 

We encourage you all to elongate the life of your clothing, taking it to local repair shops such as Brighton Repair Cafe or mending things yourself. Clothes swaps are a great way of refreshing your wardrobe at no cost to you or the environment. Buying second hand is another great alternative to buying new from harmful fast-fashion brands.

If you need to buy a new item of clothing, look for durable clothing made from sustainable materials, from brands and shops that aim for zero waste and give their workers fair conditions and wages such as here at FAIR.

We recommend these sustainable fashion brands and resources in Brighton and Hove:

TheFairShop, Preloved of Brighton, Brighton Repair Cafe, LoveThatStuff, Smarter-Uniforms, Vintage and Secondhand shops, The Revival Collective, Lucy&Yak, Flock, The Zipyard, Ayten Gasson, Fold. You can also find more local sustainable fashions shops on Revival Collective’s Ethical Fashion Map of Brighton


Energy plays a big role when it comes to global warming and it’s important to opt for energy from renewable resources over fossil fuels coal, oil and natural gas wherever you can. We are overloading our atmosphere with CO2 and other emissions contributing to global warming.

These gases act like a blanket, trapping heat, resulting in harmful impacts on our environment from stronger, more frequent storms, to drought, sea level rise, and extinction of species across the globe. Fossil fuels omit a huge amount of carbon dioxide into our atmosphere when they are burnt, contributing to global warming.

Fossil Fuels are also non-renewable which means that they will eventually run out.

From wind turbines to solar panels, there are many businesses out there that are championing cleaner, greener and renewable sources of power and energy that don’t come at the cost of our planet and have a much lower environmental impact than conventional energy technologies.

Check out these alternatives for greener energy for your home and business:

Ecotricity, GoodEnergy, BHESCO, Octopus Energy, Bio Bean Coffee Logs from Moksha Cafe 


It might not always be possible but whenever you can, try to walk, use public transportation, cycle, or car share rather than driving. 

There are plenty of second hand bikes out there in very good condition and at a low price, or take advantage of the BTN Bike shares that are scattered around the town. Biking not only is a cheap way to travel, it also reinforces the cardiovasulcar system, and above all: you are never stuck in traffic jam when biking, and you can cycle at your own pace! 

In case you can’t cycle because you are living too far away from your work place or you have to many things to carry on, there might be a bus nearby that could take you there. It even gives you time to read, work, or just enjoy doing nothing after a hard day of work. 

If you are thinking about a short trip do a different city for the weekend, why not share a car with someone on the same commute? It allows you to divide the cost of the the trip and you could even end up making some new friends!

Check out these sustainable transport swaps in Brighton and Hove:

CharityBikeShopDitchling, BtnBikeShare, Carshares, Public Transport, Thebiglemon


Electronical devices are produced by using methods that often do not respect human rights (child labour, slavery and forced work) and that are harmful for the environment. The materials that are used include aluminium, gold and cobalt that are non renewable materials and which extraction is often associated with violent conflicts. 

You can take action by keeping your electronic devices as long as they last and repair then whenever it is possible.

Instead of buying them new and supporting the demand for these items, you could also buy them second hand or refurbished. Refurbished devices usually come with a guarantee. 

However, if you want to buy a new phone without harming the environment and the workers, the Fairphone is a great alternative as all of its components can be replaced, thus, making it last longer. 

Phones are not the only issue. Did you know that sending an email of 1Mo produces 15g of CO2? These days, it is almost impossible not to use the internet, but there are great projects that transforms your internet searches into trees or into money for local projects around your town. 

Check out these alternatives for greener communications: 

Fairphone, ThePhoneCoop, Ecotalk, Ecosia, TechTakeBack, RepairCafe



The most sustainable gifts are the ones that focus on experiences rather than physical gifts. Before thinking about buying something, why not consider offering time to your loved ones and activities that you do not usually do together instead. 

However, physical gifts can also be a great option especially when you choose gifts that are sustainably and ethically or encourage peope to be more environmentally friendly in their practices.

Many items such as the jewellery and stationary sold at FAIR are handmade, with love, by inspirational people. By choosing to shop and give your money to them you are giving a gift with a story behind it and helping people around the world make a living from their craft.

It’s nice to treat our loved ones but also share some values that are meaningful for you, for them and for the planet.

You can also opt for practical presents too, does your loved one need anything? A re-usable coffee cup, a water bottle, a new pair of socks?

Instead of wrapping presents with plastic or paper that will be immediately sent to landfill, you could buy a lovely piece of fabric that could then be reused as a gift wrap or transformed into a headband for example, or reuse materials that you already have at home. 

We recommend these sustainable swaps when gift shopping in Brighton and Hove:

HeartsAndFlowersBrighton, Uoecospa, TheFairShop, FlockBrighton, Infinity Foods, Love That Stuff, Eden Perfumes



Before looking for new goods, why not check that there aren’t any out there already that could be reused? Not only will this help us cut down on harmful emissions, use less of our planets resources and reduce the amount going to landfill, it will also save you money too.

There are lots of Facebook groups out there where people buy, swap and sell second hand goods. You can also use websites like Freegle, Gumtree or ebay or go in person to Emmaus and Shabitat. 

Even if something is broken, there are schemes like The Repair Cafe who will help you repair it. 

Unfortunately we can’t recycle a huge amount in our street recycles bins in Brighton & Hove and won’t be able to any time soon because of age old contracts that can’t be changed. You can find out what can and can’t be recycled on the council’s website. 

However, there are  lots of things that can be recycled locally. The Green Centre are at The Open Market every Wednesday or you can sign up with schemes like Magpie who take things like  plastics packaging and even old clothes and shoes. 

You can also attend local clothes swaps too and trade your old clothes for new.

Check out these sustainable resources for recycling and re-using in Brighton and Hove:

Smarter-Uniforms, Freegle, The Green Centre, Emmaus, Shabitat, Revival Collective, Brighthelm Centre


Another area we can all choose to make sustainable swaps is the places where we choose to spend our time socialising with our friends or even taking time out for ourselves.

Whether it’s a cafe, bar or restaurant there are businesses out there who are pioneering sustainablity and reducing their environmental impact. 

Thanks to the Plastic Free Pledge lots of businesses have started making steps to reduce their single use plastic by banning plastic straws 

There are also lovely bars, restaurants and cafes that use local and ethically sourced ingredients, have sustainable practises in place on site, work to reduce waste and choosing to serve mostly plant based dishes. 

Check out these amazing sustainable venues to socialise at in Brighton and Hove: 

  SiloBrighton, EarthAndStarsBrighton, Moshimo, LongHouseCafe, Lucky Beach, Plateux, Down to Earth, Six, Grocer and Grain


There are lots of local community projects that everyone can get involved with from organic vegetable and flower growing, making eco bricks, beach cleans, repairing, cooking and using your PR or marketing skills.

There is even Extinction Rebellion if direct action is more your cup of tea. Collectively we can make a big difference, starting with our close communities spreading our sustainable practises far and wide.

If you have some free time and would like to get involved in meaningful projects and meet people who share the same values, volunteering can make a a big difference to organisations who are doing amazing things.

Check out these amazing community projects to get involved with in Brighton and Hove:

TrashTalk, Pier2PierBeachClean, RealJunkfoodProject, EcoBricksBrighton, Refill Campaign, Smarter Uniforms


Household cleaning products are often very harmful not only to the environment but also to your own health due to the amount of chemicals they contain! If you followed the 10 previous tips you don’t want to ruin your efforts by bringing lots of chemicals into your house. There is also plenty of refill shops to prevent you consuming ,ore single use packaging!

The increasing popularity of second hand and vintage furniture, not only does it allow you to find that rare antic drawer that will add a great touch of style to your interior. But it has probably also already gotten rid of its chemical particles from the wood treatment, the polish, etc. and can be cheaper than buying new. 

Check out these addresses for environmentally friendly furniture and household products:

Emmaus, Shabitat, HarrietsOfHove, WasteNotShop, Hisbe, Organic Gardens, Gumtree


We are big advocates of using natural beauty products and toiletries that are better for our bodies and our skin and also respect the environment.

Some beauty products contain synthetic chemicals that pass into our water systems having great effects on our eco-systems. 

Not only does this refer to beauty products we buy in shops but also the products used by businesses like hairdressers. Hairdressing products can be really aggressive to your skin, your scalp and the environment. 

Below are a  list of hairdressers who use natural products to take care of you and the planet. We’ve also included some of our favourite local businesses.

Check out these places for haircare and beautyproducts:

CuttleFisheCoSalonsBananaLouisHairStudioJaponicaHair, InfinityFood, GreenPeople, EarthConscious, Lush, The Body Shop, Holland and Barrett, Georganics

How Can We Afford to Buy Ethical and Sustainable Clothing?


When you first start looking at ethical and sustainable clothing you might think, like I did ‘I can’t afford to buy these clothes’. However the more I learned about how most of the clothes on the high street are made the less I wanted to support these cruel and harmful ways of production. Even if a company was showing signs of trying to make improvements it just didn’t feel right or acceptable that people and the environment were currently suffering for my purchases.

Rewind 12 years back when I was a student sitting in my flatmate’s/shopping buddy’s bedroom. She was crying, complaining that she had nothing to wear and staring at her triple wardrobe full of clothes most of which we picked up in sales while browsing the shops after uni, which happened several times a week. She broke down saying that she has all these clothes but they are all rubbish. I thought how is it possible that she doesn’t like any of them? I too had built up quite a collection myself of random sale items. I remember looking down at myself one day thinking this outfit is awful, such a mismatch and not in a good way. I just put it down to not having an ‘eye for fashion’. 


Over the following years I gradually slowed down on my thoughtless impulse shopping, I made myself more aware of what I already had and began to edit down my wardrobe. I had bought a lot. I got rid of a lot, giving to charity things that I had hardly worn. I had more than I could possibly wear plus I had things that I couldn’t wear, that just were not practical for me, my shape or my lifestyle.

I later became more aware of ethical issues. Torn between the idea of spending more than I usually would on an item or buying an unethical product I ended up barely buying anything at all. I walked past shop windows refusing to be enticed by their big sales or individual items that caught my eye. I didn’t really need to do a lot more shopping but there were a few simple items I was missing, like jeans that fitted well, comfortable shoes and jumpers that were actually warm. Eventually I gave myself an allowance of £50 a month to spend ethically. If something was over £50 I would have to save up for the following month.

I put a lot of thought into my one purchase of the month, spending the whole of the rest of the month considering the next. Fast forward about a year and I have an amazing pair of MUD Jeans that I don’t want to take off at the end of the day, I want to wear every day and actually pretty much can as they don’t need to go in the wash after just one wear like many of my previous trousers. I have a couple of beautiful jumpers from People Tree that go with practically any outfit I wear. I have several soft organic cotton long sleeve base layer tops by Thought and one from Unoa. They are all so nice and comfy I wear them every chance I get.

I’m sure there are many others who shop like I used to, buying multiple ‘bargain’ items. I think most people probably have more clothes than they need, how else could so many high street stores be in business? Have you noticed how there are so many more clothes shops for women and the women’s sections are much bigger yet there aren’t a load of men walking around naked? Maybe we shop too much? That’s not to say some men don’t also have more than they need. How can these big high street stores and brands be so successful with huge profits when their prices are so low? Perhaps it’s because it’s a lot easier to get you to spend £10 ten times than it is to get you to spend £70 in one go.

Mass consumption of clothing is a relatively new thing. Clothes were not always as cheap in relation to our earnings, as we know them to be today. Sustainable and ethical clothing is seen as expensive, but it is merely what it costs to make and to keep the businesses going, there are no huge profits. You get better quality materials and workers are paid fairly for their work. Think of how much time it would take you to make an item of clothing, add the cost of the material to the value of your time and I think you will begin to ask ‘how can all the other clothes be so cheap?’


I originally decided to shop for ethical and sustainable clothing because I was concerned with the way workers were treated, their working conditions and how chemicals used in the production of materials affected the environment and peoples homes in the areas where they were made. I had not even begun to realise the benefits it would have on myself. My clothes feel so nice and comfortable. I know in my head they are made from lovely materials that don’t cause harm to the environment, no one has suffered to produce them, which makes me feel good about wearing them. Each piece is thoughtfully selected so I cherish and care for them and will wear them to death (which may take a while as they seem to last well). I actually save a lot of money by buying a lot less and getting more wears out of each item. My amount of washing each week has drastically reduced.  I have more space in my home. It’s quicker and easier to find an outfit in the morning and people have actually started complimenting me on what I wear!

So before you decide that ethical and sustainable clothing is too expensive for you, take a look in your wardrobe, start to add it up and see if you are getting your money’s worth. You might find you can’t afford not to buy ethical!

Guest Blog by Jenny Rolfe Herbert, Brighton UK  Instagram: @jrolfeh

World Factory – interactive theatre show in Brighton


After a sold out and extended run at the Young Vic during 2015, World Factory  METIS’s latest interactive theatre show – returns with performances in Cambridge (Cambridge Festival of Ideas), Manchester and our home town Brighton. Just a week away from showing in Brighton, we thought we’d share our excitement for this immersive game- making theatre which spotlights what actually goes on behind the scenes during the process of mass production.

World Factory pulls the curtains back on how small decisions contribute to a much bigger picture of exploitation. This isn’t a show about where you buy your clothes, but rather about the global system in which we all live,” said World Factory co-creator, ZoeSvendsen.

The show offers audience members business insight, as they are given opportunities to make decisions that will affect revenue, commodities and quality of life. Through a scenario-based card game; audience members become factory managers of a Chinese clothing factory, where they must reckon with what success looks like, while considering profits, products and workers.

“…at a time when citizen engagement with economic issues is becoming increasingly vital for the maintenance of meaningful democracy, World Factory is an excellent way to encourage people to think about the economy in a systemic and nuanced way,” said author and economist, Ha-Joon Chang.

World Factory interweaves real-life accounts of mass production – both here and abroad – with a moving score, video and live performance. The level of audience participation however, is up to each individual’s discretion.

In addition to theatre, METIS has extended their World Factory vision and have gone further, creating their own shirt, which has a barcode that you scan with your phone to reveal the people and processes involved in its production.

World Factory runs from 18 October – 10 December in Cambridge, Brighton and Manchester.

Attenborough Centre for the Creative Arts, BrightonPerformances: Tuesday 15 November – Friday 18 November 2016

See Tickets to book

Box Office: 01273 678822

HOME, Manchester

Performances: Wednesday 7 December – Saturday 10 December 2016

See Tickets to book

Box Office: 0161 200 1500



Organic September

This September celebrates Organic September, a national awareness month of all that is organic. The aim is to make a pact to replace something in your daily life with something organic. Here at FAIR we thought we would give you plenty of excuses for that something to be your clothes!  Especially with the back to school rush, as we understand it isn’t just the school kids that like their wardrobe to look fresh as they go back to hard work. Around 80% of the clothes in our store are organic, including People Tree, Pants To Poverty and Veleco giving you tonnes of choice.

#thefairshop #brighton #organicseptember #fairtradefashion #fashion






Be the change you want to see!

‘The True Cost’- A Fashion Documentary Movie

search     We wanted to give you a heads up about a great educational film that has just premiered in New York, ‘The True Cost’ Daily News Washington says ‘ Don’t expect easy answers from “The True Cost,” but expect to feel like you need to find some, and urgently.’ We hope that this film will help to start opening peoples eyes to the real repercussions behind our over-consumption and we would love for you to help spread the word too.

Watch the trailer to this very moving film

Here’s a link to their site where you can watch the whole thing

Swishing at FAIR! June 2015

Another exciting Date for your Diary: 13th June

Here at FAIR we believe in ethical fashion in all senses. For this reason, we’d love to introduce you to Rags Revival. An amazing chance to swap in those garments that have been hiding in the back of your wardrobe for something you may just fall in love with.  For £5 you can bring up to 10 items of clothing or accessories to swap! From experience, we can safely say there are always plenty of gems to be swapped! We will also be offering you lovely swishers 10% off all clothing at FAIR from 11am-7pm. Do come and join in the fabulous fun!

Check out more details on the facebook event

or to know more about swishing with Rag Revival have a peek at their website






Pop-up Shoe Shop at FAIR May-June 2015

Coming up at FAIR…

 Date for your Diary: 30th May

The brilliant shoes of Bourgeois Boheme will be making an appearance in FAIR! We will be holding a Pop Up event from 12-4pm on the 30th May, as we are sure you will love BoBo shoes as much as we do! Check out their website below for a preview of the type of selection we will have in store. There will also be healthy drinks and nibbles on offer as you browse. If you’re fancying a lovely outfit to go with your new shoes, you’re in luck! FAIR will also be offering 10% off all clothing to all BoBo customers!



Our Visit to Calcutta Rescue

At FAIR, we have been selling key rings from Calcutta Rescue for over 10 years, even before the shop on Queens Road opened its doors.  They have always been really popular.  Each visit to see this organisation in Kolkata, India opens our eyes even more to the many different things they do.  Calcutta Rescue provides free medical services as so many people cannot access medical services here in Kolkata.  We work with their Fair Trade unit that fundraises for the medical services, two schools for street children, educational outreach programs about health and provides employment to ex-patients.  Yesterday at the Fair Trade unit we bumped into James Fox who is over from the UK working in child psychiatry at the organisation.    Read about his fascinating experience so far with the organisation here.  We’ll be back from India with new stock from Calcutta Rescue next week.  They are made by women that work on the key rings in between other chores.  The key rings are so colourful and useful and buying them as gifts or for yourself is a great way to support the work of this great organisation.   Thanks so much to Sudeshna, Mithali and all the artisans for hosting us yesterday.

A TOP TIP from our colleague Maura in Kolkata is to use them on school bags or suitcases!  With their bright colours it makes the bags so easy to find.

Handicrafts & Weaving CALCUTTA RESCUE HC1-300x224

Fashion Takes Action


On Tuesday 29th October, over a hundred people came to an event hosted by People Tree, to hear where the Fashion Industry was at 6 months after the Rana Plaza tragedy in Bangladesh. A number of topics were covered, with different representatives sharing their experiences and understandings of what makes Fair Trade stand out. The room was a mix of people, individuals yet to be convinced, others there for research and some converts ready to carry the campaign through. The Rag Rage campaign pioneered by People Tree, alongside campaigns from War on Want and the Clean Clothes Campaign has so far seen a hundred brands pledge to the Bangladesh Safety Accord, but hundreds more names need to be added.

In amongst all of the talks and presentations, it was a straight question asked to Lord Peter Melchett from the Soil Association, that got me thinking most of all – “What will it take for the British general public to buy ethically produced clothes?” His answer paralleled the fashion industry to the food industry. He drew our minds to the ‘sourced locally’, ‘free range’ and ‘Best of British’ tags we expect to see, from the market stall to the supermarkets. You almost have to go out of your way to buy meat from another country and seasonal veg is celebrated in magazines and on cooking programmes. Jamie Oliver has gathered a huge following and seen changes to animal welfare and school dinners for the better whilst Hugh Fearnley-Whittingstall has inspired many veg patches in our back gardens. For some it is not uncommon to know of individuals going ‘foraging’ on a Sunday afternoon. And why not? A connection with food and where it came from, with peace of mind, brings joy to cooking, sharing and eating.
So when will we begin to get this stirred up and convicted about the clothes which we wear day in day out? When will we demand for transparency in the supply chain and not settle for less than ‘made by people with choice’ on our tags? How long will it be before we ask who made our clothes not just what brand name it has on the label? By considering who, we may see their talent and creativity, taking joy and care in wearing it. Lord Melchett believes it will take this type of compassionate thinking about clothes for the culture to change. The food industry isn’t there yet, but the fashion industry has a lot of catching up to do.

It’s a challenge to many to keep our wardrobes aboveboard, so thank you to FAIR for being part of the alternative.

Lizzy Dalby

Lizzy is our first guest blogger, a great customer and part of the Brighton affiliate of STOP THE TRAFFIK

BAFTS Week and Autumn Collections: Celebrate Thursday September 26th

Introducing Autumn Collections 2013, BAFTS Week, The Fashion Revolution AND….look out for us in this month’s ELLE magazine!

Celebrate the First BAFTS WEEK ever…21st-28th September

BAFTS is the UK body for certification of Fair Trade shops and importers.  It certifies that all members sell a minimum of 70% of products by recognised Fair Trade organisations such as Fairtrade Foundation and WFTO. FAIR has been a member since 2009 and has just received a renewed certification for the next 12 months.    We are celebrating BAFTS week by holding our Autumn Collection event this Thursday. We will also be letting people know about the Fashion Revolution that will take place on April 24th, 2014 to commemorate the 1,129 lives lost in Rana Plaza, Bangladesh this year and current plans for this event.  We will bring you the first taste of our Autumn styles with organic cottons, warm woollens and soft sustainable fabrics in gorgeous classic styles.  It is clothing that respects the environment and the people that make it.

We will be offering 20% off new collections ALL DAY (10am to 8pm) and a chance to win an outfit to the value of £100 if you enter our raffle.  We will announce the winner at the end of the evening.  Refreshments and nibbles will be available between 5 and 7:30pm.  Please find a taste below of the offers available:-)

People Tree Brooke Ruched Organic Cotton Skirt in black or floral pattern will be reduced from £35 to £28.00.

Komodo Fling Dress in Herringbone will be reduced from £95 to £76

Bibico 100% Wool will be reduced from £79 to £63.20

FAIR visit from WFTO President Rudi Dalvai

FAIR was thrilled to have a surprise visit from World Fair Trade Organisation President Rudi Dalvai and Christine Gent, who has been working on their new Guarantee System. The WFTO is the main Fair Trade certification body for many of the producers who make the products at FAIR. We had a quick chat about labelling for Fair Trade clothing and the need for WFTO to have a bigger presence here in the UK alongside the well known Fairtrade Foundation.  The visit was far too brief and we look forward to meeting him again soon and giving you the chance to talk to him too.

Fair Trade Film for Brighton and Hove Schools

Recently we were involved in the making of a film for local schools to enable students to understand how fair trade works from the development of products: from design to manufacture to the shop floor.  We filmed a segment here with discussions with Teddy from Teddy Exports in India and Louise Birchmore from the lovely children’s Fair Trade Brighton brand Believe You Can

It will give the students of Brighton and Hove Schools a great insight into how Fair Trade really works and the breadth of products that Fair Trade producers now make.

Elle Magazine!

FAIR has been featured in this month’s Elle Magazine in”Secret Addresses” a listing of all the Elle Fashion Intern’s favourite places around the country.  We’re are so excited that they have selected an ethical fashion venue for the list!

Launching Oh So Shika’s NEW Collection


Our clothes tell a story…. from the disadvantaged women who take pride in producing beautiful garments as a means of providing for their families.  To the unique fabrics which have been thoughtfully sourced in Africa.  To the statement you make when you wear oh so shika.  To the vulnerable young people who are given a real chance to change their lives through education thanks to profits generated by oh so Shika garments.  Passionate about Africa!

The oh so Shika story

Who are we?
We are a collaboration of hard working and talented women from two continents who have come together to make beautiful sustainable fashion.  Our clothing is mostly designed in the UK by designers who know Africa well, are passionate about the the continent and its potential as a destination for trade and fashion.  We love spending time there sourcing the best African prints and trims to make our garments.  The fabric stays in Africa where a group of talented but disadvantaged women transform it into stunning African print dresses, skirts and jackets.

While we are passionate about our clothing, we are also passionate about some of the issues causing the biggest problems in Africa.  Poverty, lack of education, lack of trade opportunities.  We want to use our clothing to not only to reflect the promise, passion and ability available in the continent but also how trade with Africa can work and can pose a viable business option to those looking for manufacturing opportunities there.

Did you know?

“Africa will have the world’s fastest-growing economy during the next five years of any continent”

According to the International Monetary Fund, 7 out of 10 of the world’s fastest growing economies will be African.

Ethiopia, Mozambique, Tanzania, Congo, Ghana, Zambia and Nigeria expected to expand by more than 6 per cent a year until 2015.

While we want to shout about the economic potential of Africa, we also want to promote sustainable, economic development and wise investment in the future of Tanzania through education.  And this is exactly what we do with oh so Shika.

Why are our clothes so special? They look special because we source the best fabrics from Africa ourselves.  We use small quantities of each print fabric so every garment is a limited edition.   It is highly unlikely that you will ever meet somebody wearing the same garment.  Each piece feels special because it has been produced by a great group of talented but happy people whose work enables them to earn a fair wage, doing something they love.  Our garments are not churned out on a production line in their thousands every day.  Each garment is laboured over by individual seamstresses who add their personal touches.  These women are poor by western standards but their jobs with oh so Shika enables them to support their families and provide them with best chance they will get to work their way out of poverty. In addition, all profits generated by oh so Shika support Shika’s educational programmes to wisely invest in Tanzania’s future generations

Who benefits from the dress you buy?  Everyone from the small scale fabric sellers that we purchase our fabric from to the women who earn a good wage producing our clothing.   Ultimately the vulnerable children and young people we support through our educational programmes benefit as all the profits go to help finance our other activities.

How is our clothing made?

Our clothing is made in a small workshop in the deprived area of Sinone in Arusha.  Located in the heart of the community, it is easily accessible for the women in the oh so Shika producer group.  It is very small scale.  We don’t use big factories with hundreds of machinists.  We have just four at the moment.   We use limited electricity.  Electricity isn’t always readily available in the community.  Our sturdy old singer machines are powered by good old pedal power – literally.  Our irons are mostly powered by charcoal – not electricity.   Our workshop isn’t hi-tech which means much of the clothing production is by hand. Our tailors are skilled but such is the quality demanded, every day each tailor will produce between 1- 2 finished garments.   We are all about quality not quantity.  Fair not fast fashion.

All our tailors are happy.  They work for a very good wage in good conditions with good benefits.  We think this makes are garments feel special as well as look special.  You should feel proud to wear oh so shika, knowing that you have invested in a garment which helps women living in poverty earn a living wage.  One which helps them pay for their children’s education, the home they live in and the food they eat.  Why should these women work for anything less than a living wage?

Who makes oh so Shika clothing?
We want you to connect to the women who make your clothing.  That’s why when you buy an oh so Shika garment, our swing tag will tell you who made it.

We currently have four seamtresses making our clothing in Arusha.

Let’s meet the ladies:
Mama Sonia – The linchpin is Mama Sonia.  Mama Sonia is a skilled tailor who has been making clothing for the local community for years.  She is clever, hard working, eager to learn and highly regarded among her community.  She is the perfect person to run the workshop in Tanzania.

Is oh so Shika different to Shika?
Yes, Shika is a UK registered charity that practices social enterprise providing quality education opportunities to orphaned and young people in Tanzania.  While also registered as a charity, oh so Shika is a self sustainable social enterprise which runs as a business.  We work with disadvantaged women to provide them training, equipment and jobs producing oh so Shika clothing.  We use a business model to run oh so Shika to ensure that we can be profitable and generate fair trade income and jobs for all concerned.

Our values
Sustainability | Passion | Awareness | Innovation


Fair Trade Beyond 2015

Fair Trade Beyond 2013

by Lucy, FAIR team member and ethical blogger

This May the World Fair Trade Organization (WFTO) will be holding its 12th Biennial  Conference in Rio de Janeiro, Brazil.

Timed to coincide with Global Fair Trade Week which takes place from 26th to 31st May 2013, Rio will carry the enviable title of Global Fair Trade Capital for the duration of the conference.

The theme of the event – Fair Trade Beyond 2015 – recognises that the deadline for the UN’s 2015 Millennium Development Goals, agreed upon by 189 nations in 2000, is fast approaching and a new vision is now needed.

The original aim of the UN’s Millennium Development Goals was to tackle extreme poverty and combat many forms of deprivation experienced across the world, with significant progress made towards this.

Want to be part of the discussion before the UN General Assembly meet in September to talk about this? Visit today and complete the United Nations Global Survey for a Better World.




May’s Monthly Tips

As promised here are our monthly ethical tips for May!


Good Guide
If you’re committed to using your purchasing power to boycott or support companies on the basis of how they conduct their business, the ultra-thorough Good Guide is for you. Its researchers mined mountains of public data and scientifically rate corporations on whether their products are safe, green, healthy and ethical. Barcode scanning makes it particularly simple to retrieve info about an item before buying it.


Zero waste home

If you have any specific household problems you need an ethical answer to, Zero waste home is your best bet! Ethical living Bea Johnson has a brilliant site with the tag line, refuse, reduce, reuse, recycle, rot (and only in that order)!



The real junk food project

A quarter to a third of food produced globally, is wasted. And yet, there’s estimated to be 795 million people who do not get enough to eat. This organisation intercepts this food waste otherwise destined for landfill and their talented chefs create amazingly tasty buffets of food for a pay as you feel café.


If you have any tips you think should be included on here please send us an email on

Monthly tips!



As promised here is our monthly ethical and sustainable tips and insights!

  1. The brilliant search engine that plants a tree in Africa every time you search! So your armchair curiosity, shopping or emailing can do good in the world!
  2. The world’s first ethical smartphone. Been around a while and yet people still haven’t heard of it and we think it deserves to be heard of!
  3. The food sharing revolution! This App lets you advertise any left over food you have. Be it home grown or that pot of jam you know you’re never going to use! And in reverse it also lets you browse all of the surplus food around so you can go and pick up bits and bobs around your neighborhood. The aim- to reduce food waste!
  4. This app aims to shed transparency on the cosmetic industry so you know exactly what is going into the products you put on your face and body!ecosia_logo


SCAP presents talk

When: 16th October 1:30-3:30pm

Where:  Sallis Benney Theatre, 56-58 Grand Parade, Brighton, East Sussex BN2 0JY

Resource efficiency experts WRAP, which leads the SCAP initiative, will present three short sessions in this hour long workshop. The workshop will focus on:

  • Re-inventing how we design, market and sell clothes.
  • Re-thinking how we use and consume clothes.
  • Re-defining what is possible through re-use and recycling of textiles.

Anne Prahl will start off showcasing new initiatives, processes and technology that can reduce the environmental impact of clothing followed by Ben Thomas from nonprofit fashion organisation Made BY.   Ben will discuss sourcing and benchmarking sustainable fibres for sustainable design. Carol Rose will finish the talks with the relevance of sustainability in the fashion industry tying the whole event together and giving you the opportunity to see how the sustainable fashion industry works from every angle.

The  SCAP workshops will be followed by an introduction and showing of the AEG film the “Next Black.”  New technologies, sustainability concerns and innovative minds are transforming our clothes. In the “Next Black” documentary film, you meet the designers, innovators and leaders that are shaping the future of what we will be wearing. This is not a film about what’s new, it’s about what’s next.


LFW Takes on Sustainability


London Fashion week is often considered the epitome of showcasing the latest trends for each season. This year whilst collaborating with WRAP, Love Your Clothes and Esthetica, much like our very own Brighton Fashion Week, a handful of sustainable designers have been taking the catwalks by storm.

Christopher Raeburn was amongst the eight designers to incorporate eco- friendly qualities into their practice. Being a well renowned designer it was refreshing to see how he used upcycled and locally sourced materials as well as vegetable dyes to marry the idea of sustainability and contemporary style together. One of the most interesting aspects of this collection is how reused military materials, such as strips of old air break parachute fabric have been contrasted with delicate vegetable dyed patterns to highlight and compliment the female form. Here at The Fair Shop we are excited to see how having pioneers like this presented in such a prestigious event will change the course of fashion and hopefully steer future designers towards adopting similar practices into their own work.